José R. da Cruz, CFA®                  



International Assets Advisory
One Stamford Plaza
263 Tresser Boulevard, 9th Floor
Stamford, CT 06901



My goal is to provide individuals, families, and business owners with assistance in building their financial freedom. With more than 30 years of experience, I have the skills and knowledge required to help my clients meet their established goals.

I joined International Assets Advisory in February of 2018. I began my career in financial services at Safra National Bank of New York. Subsequently, I worked in the Latin America Banking area of the French bank CreÌ?dit Lyonnais in New York, and at the Dutch financial services firm ING Group in Hartford, Connecticut, where I helped the company develop its wealth management business in Brazil and Mexico.

Prior to starting my career as Adviser, I was Vice President of Credit Finance for the high- net worth clients of the Private Bank of J.P. Morgan in New York. My advisory practice started at Morgan Stanley Smith Barney in 2009 and was further developed at Merrill Lynch from 2011 to 2015.

After graduating from the Federal University of Rio de Janeiro (Brazil) with the Bachelor of Science degree in Production Engineering, I chose to broaden my life experiences by coming to the U.S. to pursue the Master of Science degree in Finance at Purdue University in West Lafayette, Indiana.

My interest in financial markets and wealth management strategies led me to obtain the Chartered Financial Analyst® (CFA®) designation in 1998. The CFA® program provided me with a broad range of practical portfolio management and advanced investment analysis skills. In addition, I graduated with the Master of Marketing degree at Tilburg University's ING Business School (the Netherlands) in 2001.

I taught Capital Markets and Wealth Management at the School of Continuing and Professionals Studies of New York University in midtown Manhattan from 2009 to 2011.

My goal is to help individuals succeed in their quest for financial security; that means working together with clients to find the right strategies. I have learned through experience that success does not happen by chance, but by having a solid strategy. Hope is not a strategy! I help clients strategize their financial goals, which frees them to focus on what they care about most — their spouse/significant other ... their kids and grandkids ... their community ... their profession.

Trust is the cornerstone of a long-lasting relationship. For that reason, I provide clients complete transparency regarding fees.


Securities offered through International Assets Advisory LLC, an Independent Registered Broker-Dealer.


Investment Advisory Services offered through International Assets Investment Management, LLC, a SEC Registered Investment Advisor.

International Assets Advisory, LLC and International Assets Investment Management, LLC are affiliated companies

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